The following are variations on and an application of a wordmark for Spicy restaurant by Brazilian designer, Vicente Gil. The font looks like Bodoni except that the thin strokes on the "s," "p," and "c" are thicker than Bodoni's.
The black and white and single-color designs are wonderful for their simplicity and for the unity of the spicy dots on the "i" with the rest of the text. The multiple dots remind me of peppercorns and the ball terminals of font's "c" and "y" repeat this round form. I think it's funny and suggests that one could control the spice level of a word by adding or removing dots. I will have to try this on my name.
In the color and gray scale designs, the WMF construction is very striking. It feels at once puzzle-like, woven, and overlapping.
The logo application to the letterhead has a nice compositional top-bleed of the large red box, a satisfying alignment of the company information with the seam of the red and black boxes, and an overall clear geometry that relates nicely to the rectangular format of the page.
The black and white and single-color designs are wonderful for their simplicity and for the unity of the spicy dots on the "i" with the rest of the text. The multiple dots remind me of peppercorns and the ball terminals of font's "c" and "y" repeat this round form. I think it's funny and suggests that one could control the spice level of a word by adding or removing dots. I will have to try this on my name.
In the color and gray scale designs, the WMF construction is very striking. It feels at once puzzle-like, woven, and overlapping.
The logo application to the letterhead has a nice compositional top-bleed of the large red box, a satisfying alignment of the company information with the seam of the red and black boxes, and an overall clear geometry that relates nicely to the rectangular format of the page.
